The next move begins with clarity.

Al Majd Partners helps B2B businesses understand markets, make stronger strategic choices, take offers to market, build meaningful market presence and develop commercial opportunities.

Decide your next move, and make it work in the market.

Al Majd Partners works with businesses facing a significant market decision or commercial priority. We connect strategy, go-to-market, marketing and business development, so the work moves from understanding the market to developing commercial opportunities.

Two advisers reading a commercial space together, one directing attention across the floor.

Our services

  1. 01

    Strategy

    Defining where the business grows, which markets and offers it focuses on, and translating that into an executable plan with clear priorities.

    Explore Strategy services

  2. 02

    Go-to-Market

    Defining how the offer reaches its customers: target markets, channels, and the plan for launch and expansion.

    Explore Go-to-Market services

  3. 03

    Marketing

    Building market awareness of the business and demand for what it offers, through brand, content, campaigns and digital presence.

    Explore Marketing services

  4. 04

    Business Development

    Building and developing commercial opportunities, from target accounts and partnerships to proposals and sales support materials.

    Explore Business Development services

Where businesses start with us.

  1. Understanding a market, or assessing an opportunity before committing to it.
  2. Entering a new market, or expanding in an existing one.
  3. Launching a business, product or service.
  4. Strengthening the offer, positioning and brand.
  5. Building visibility, digital presence and demand.
  6. Developing target accounts and new opportunities.
  7. Building partnerships and routes to market.

Execution that makes strategy real.

Al Majd Partners supports both direction and delivery, where the work requires it.

Strategy work under way inside a trading environment — the plan and the place it has to hold up in.
  1. Brand and market presence

    Positioning, brand, content and digital experiences that make the business understood in its market, not merely visible in it.

  2. Demand and customer response

    Campaigns, advertising, search and digital activity that build demand and turn it into a response that can be measured.

  3. Sales and opportunity support

    Proposals, materials and tools that support business development conversations and hold up at the moment of decision.

United Arab Emirates and Egypt.

We work with businesses focused on one of the two markets, or managing priorities that extend to both.

What is the next move your business needs to make?

Tell us about the decision, opportunity or commercial priority you are working through. We will start with what matters most to you.